Ziskowski Insurance Brand Identity
"I want to flip how people view insurance. It’s really about the people and building a
relationship which includes how I see the world and what inspires me.
Insurance is so boring, the people make the difference. I want them to have something
unique/personal to look at when they’re talking to us on the phone or referring their
friends and family over.”
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When Ally came to us with the above brief, we were obviously excited. She wanted to
incorporate a Mid Century Modern aesthetic into her brand and make it friendly and welcoming.
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We kept a balance of whimsical and modern and started with the logo design. We didn't
push it too far because the brand also needed to be credible and slightly
formal (it is insurance after all).
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MOODBOARD



We created a pattern inspired by the Mid Century Modern aesthetic and introduced that to our design to bring in color and friendliness, while still keeping it modern and formal.
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After the logo, colors and fonts were decided, we moved on to building the website. We wanted
to keep it clean, inviting and minimal.


