Food Reactions
Talabat is all about food. So for this campaign, we wanted to tap into human emotions. We wanted to capture the emotions and the joy felt when someone receives their food.
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So we asked our employees to get in front of an orange background and just be themselves. We added in some doodles, color re-touching, animations, quick fixes, and here is the result.
Since Food Reactions got a great response, we decided to take it further and use our employees for an even bigger campaign. All of our Q1 marketing revolved around - Your food, your way. We localized our videos to every country in terms of cuisine and characters. These targeted visuals/videos were used for all of Talabats performance driven marketing collaterals.
We built a mini studio in our office pantry area and shot the whole campaign in-house. We sourced all of the characters from our employees and made sure to show a variety of people and cuisines. Here are some before and after shots of the color correction process.
Before
After
We used stills from the videos to create carousel images for boosted Facebook and Instagram posts. Once again, all of these were targeted specifically to their region based on the cuisine and characters.
